TDC - Tell us about your brand. What do you do?
Apparentt® is a Melbourne based design studio developing attractive, innovative furniture and lighting solutions for both residential and commercial interiors. Each Apparentt® product is carefully considered, designed with restraint and produced locally using only the highest quality materials, coupled with credible methods of construction.
American Oak timber is a strong part of our identity and we also like to play with detail; exposed joinery, small accents of metals, colour and upholstery to contrast, diversify and soften where necessary.
TDC - What sets your brand apart?
We are influenced by Japanese woodworking, highly regarded for its ingenuity and boasts some of the most incredibly complex and attractive woodworking joints. Traditional Japanese joinery clearly demonstrates a ‘makers hand’ and consequently, uncompromising quality. We work to instill these qualities in our own designs.
Despite this lean towards traditional methods, we are deeply in love with modern design, clever aesthetics and engaging newness. We are continually experimenting and trying to push boundaries, in order to reinterpret and create new aesthetics without compromising the integrity of old.
TDC - What design ethos do you live by?
Our driving philosophy is to create exclusive products that are beautiful, simple and durable.
TDC - What's your favourite product in your range and why?
The Idle bench seat for its simple aesthetic and the very uniquely designed exposed joinery, where the legs meet the top called a ‘spindle through dowel’ join. Seemingly difficult but beautifully simple in the way it’s assembled.
Our incredibly versatile Morse Pendants. We’ve recently added luxurious brass and copper versions to this range, but our favourite will always be the black steel version due to its black patina and soft industrial appeal.
TDC - What plans do you have for the future?
We are gearing up for a busy Denfair in June 2018. This will mark 2 years since the launch of Apparentt and our range. We have some exciting opportunities coming up with various projects, residential and commercial, plus some brand new products to be launched this year.